BRIDGET will open new dimensions for multimedia content creation and consumption by enhancing broadcast programmes with brid­gets: links from the programme you are watching to external interactive media elements such as web pages, images, audio clips, different types of video (2D, multi-view, with depth information, free viewpoint) and synthetic 3D models.

Bridgets can be:

  1. created automatically or manually by broadcasters, either from their own content (e.g., archives, Internet and other services) or from wider Internet sources;
  2. created by end users, either from their local archives or from Internet content;
  3. transmitted in the broadcast stream or independently;
  4. filtered by a recommendation engine based on user profile, relevance, quality, etc.;
  5. enjoyed on the common main screen or a private second screen, in a user-centric and immersive manner, e.g., within 3D models allowing users to place themselves inside an Augmented Reality (AR) scene at the exact location from which the linked content was captured.

To deliver the above, BRIDGET will develop:

  1. a hybrid broadcast/Internet architecture;
  2. a professional Authoring Tool (AT) to generate bridgets and dynamic AR scenes with spatialised audio;
  3. an easy-to-use AT for end users;
  4. a player to select bridgets, and consume and navigate the resulting dynamic AR scenes.

The AT and player will use a range of sophisticated and innovative technologies extending state-of-the-art media analysis and visual search, and 3D scene reconstruction, which will enable customised and context-adapted hybrid broadcast/Internet services offering enhanced interactive, multi-screen, social and immersive content for new forms of AR experiences. BRIDGET tools will be based on and contribute to international standards, thus ensuring the creation of a true horizontal market and ecosystem for connected TV and contributed media applications.


University of Surrey CEDEO
Fraunhofer Gesellschaft Huawei Technologies Düsseldorf GmbH
Institut Mines-Télécom RAI – Radiotelevisione Italiana
Telecom Italia S.p.A. Universidad Politécnica de Madrid
Visual Atoms